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Introducing Auberge Insiders Lifestyle Curator Geri Hirsch’s Guide to Santa Ynez Valley

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Local tastemaker Geri Hirsch is a lifestyle curator known for her effortless sense of style, keen eye for design, and passion for all things authentic. For her, the perfect Santa Ynez Valley escape is all about slowing down and savoring the moment. “There’s something about this place—the people, the pace, the way time stretches just a little longer,” she says. From storybook towns and family-run wineries to unforgettable meals and hidden trails, her ideal itinerary is a love letter to the Valley’s timeless charm.

Day 1

“Santa Ynez is full of charming, locally-owned shops that are worth lingering in.”
  • Morning | Coffee, Calm, & Spa Serenity

    Start your morning with a matcha or espresso from Felix Feed & Coffee, a perfect prelude to a rejuvenating deep tissue massage at the new spa—setting the tone for a relaxed and effortless day ahead.

  • Afternoon | Vintage Finds & Local Treasures

    Begin your retail journey at Brass Tack, where Western heritage meets contemporary cool; they have the best vintage finds. For a uniquely local touch, stop by KJ Murphy’s Custom Cowboy Hatter for a bespoke hat. Then wander over to SY General for thoughtfully curated goods that celebrate Santa Ynez style, and don’t miss Coco Belle for elevated fashion and accessories with a relaxed California feel.

  • Evening | Coastal Charm Meets Country Flavor

    Make your way to Bar Le Côte, just a 5 minute walk from Mattei’s, where Santa Barbara’s coastline meets inland charm. Order the oysters and crudo—each dish a masterclass in freshness and balance. Perfect for lunch or dinner, but be sure to book ahead—it fills up quickly.

Day 2

“Dinner at Mattei’s Tavern Restaurant is always a must - it’s cozy yet elevated, with seasonal ingredients that truly shine in every dish.”
  • Morning | A Taste of the Valley

    Explore the local farm stands for a true taste of the region. Finley Farms offers seasonal produce, fresh flowers, and a charming community atmosphere. In spring and early summer, don’t miss strawberry picking at Summerset Farm—perfect for all ages and a chance to savor the juiciest berries around.

  • Afternoon | Poolside Perfection

    Spend your afternoon unwinding by the pool, a chilled glass of local rosé in hand and a good book by your side. Then, wander over to the lawn to explore the gardens or settle into the rose-covered vintage greenhouse.

  • Evening | Wine and Dine

    No visit to Mattei’s is complete without at least one dinner at The Tavern. Pro tip: Arrive early for a pre-dinner drink at the bar and don’t miss their lively Winemaker Takeover on Wednesdays.

Day 3

"A trip to the Santa Ynez Valley wouldn’t be complete without indulging in a day of wine tasting."
  • Morning | Early Risers Adventure

    For a rewarding challenge, hike Grass Mountain, where a steep climb leads to breathtaking valley views. Be sure to wear sturdy shoes, bring water, and take a moment to savor the panoramic vista at the summit. Pro tip: Spring brings a magnificent wildflower super bloom that’s a must-see.

  • Afternoon | A Wine Lover’s Guide

    From intimate boutique rooms to expansive vineyard estates, there’s something for every wine lover. One of my favorites is Brave & Maiden Estate, renowned for their Bordeaux and Rhône varietals, while Roblar Winery & Vineyards offers a family-friendly atmosphere with plenty of outdoor space for children.

  • Evening | Kick Up Your Boots

    For an authentic taste of local nightlife, make your way to Maverick Saloon, a beloved local spot perfect for late-night cocktails, line dancing, and a vibrant, fun-filled atmosphere. Enjoy live music, cowboy boots, and a classic whiskey on the rocks.


About the Insider | Geri Hirsch

Geri Hirsch is an entrepreneur, tastemaker, and lifestyle curator renowned for her effortless style, discerning eye for design, and passion for authentic living. As a founding team member of a clean beauty brand and the visionary behind one of Los Angeles'...
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Stay in Style

Rich with rustic sophistication and legitimate history, Mattei's Tavern effectively fuses old with new. The Tavern Building dates back to 1886 and the original cottages have been painstakingly restored to preserve their distinctive details, while new buildings sit alongside them – seamlessly blending with the authentic structures.
Read More

Stay in Style

Rich with rustic sophistication and legitimate history, Mattei's Tavern effectively fuses old with new. The Tavern Building dates back to 1886 and the original cottages have been painstakingly restored to preserve their distinctive details, while new buildings sit alongside them – seamlessly blending with the authentic structures.

Curated Summer Destination Guides

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Auberge Insiders

Introducing Auberge Insiders, a curated collection of Summer Destination Guides crafted in collaboration with notable tastemakers deeply connected to each Auberge destination. Designed to offer an unparalleled blend of exclusive insider experiences both on and off-property, the bespoke multi-day itineraries provide a highly curated roadmap for exploring the best of each locale through the lens of those who know it best.

Please note this is a sample and advance booking is required for most experiences. This destination guide is designed to be fully customized based on the guest's individual preferences and availability at the time of booking, or self lead. Speak with one of our itinerary designers at 855.472.3188 to arrange activities ahead of your stay.