Primland Media Highlights and Accolades

"You don’t have to be a golfer, or even an avid hiker, to appreciate the sheer beauty and expansiveness of Primland. You do, however, have to enjoy quieter moments, Virginia mountains, and the eternal chance of spotting wildlife." — Travel + Leisure, September 2024

"Whether embarking on a guided nature hike, exploring the eighteen-mile trail network on horseback, or stargazing under the clear night sky at the resort’s renowned observatory, Primland is a perfect basecamp in Virginia’s Blue Ridge." — Garden & Gun, June 2024

"Set in the Blue Ridge Mountains, the expansive property, which includes the Highlands course, ranked in the top 25 public courses in the country, offers unparalleled views. The lodging options are all high-end, and you can even go for the unique experience of staying in one of the property's treehouses. The resort is known for its extensive wine cellar. Tennis, mountain biking and horseback riding can fill your non-golfing hours." — Golf Digest, June 2024

"The 18-hole golf course at the resort weaves through the forests and valleys of Virginia, with multi-day lessons with professionals are offered at the resort’s School of Golf. Guests who stay here can dine on Southern classics at the Stables Saloon, which once served as Primland’s horse stables, or sip on a craft cocktail while listening to Bluegrass music in the historic Tobacco Barn." — Forbes, May 2024

"Mountain luxury awaits travelers in Meadows of Dan. Located on the Blue Ridge Parkway, the census-designated place is where you’ll find Primland, an outdoor adventurer’s paradise. There’s certainly no wrong way to experience the five-star resort — cozy up in one of the property’s tree houses, play a round of golf, explore the hiking trails and ATV paths, or simply spend hours taking in the breathtaking views." — Travel + Leisure, December 2023

"Primland Resort, part of the Auberge Resorts Collection, offers a gorgeous setting in Virginia's Blue Ridge Mountains. Guests can participate in an incredible number of outdoor experiences year-round." — Norman Aynbinder, Excursionist, as featured in Travel + Leisure, October 2023

"Primland Resort thrives with [the late property owner] Primat’s vision of a ritzy but rugged immersion in nature. At least 45 minutes from the nearest single-stoplight town, the property’s remote location lends itself to Primat’s dream. The hotel’s main lodge, perched atop the mountains, is surrounded by rolling mountains bursting with ways to explore and unwind in nature no matter the season. After I spent a few days basking in the natural wonderland, it became clear that Primland Resort is an ideal getaway for those seeking solace and connection with all of the luxury amenities included to scare away any need to venture out." — Paper City, June 2023

"What’s most special about Primland is its off-the-grid location, which makes it easy to unplug. Many staff are locals and longtime employees who are the historic memory of the place and have stories about the property’s early days. Primland doesn’t just feel remote, it is remote, and the plan to keep most of the 12,000 acres as undeveloped woodlands results in an experience of solitude in nature for guests. It’s luxurious, yes, and Auberge is bringing in even more creature comforts each year, but the magic of Primland is its proximity to wild nature — it’s an immersive offering, rare these days even in the luxury space. My advice? Go, see, do and be." — Forbes, March 2023

“In the Blue Ridge Mountains and the highlands of Virginia, the Donald Steel-designed course at Primland Resort sits atop high ridges, with dramatic views of surrounding gorges and mountain ranges from its 3,000-foot elevation. There’s a distinctly remote feel to the golf at Primland, a back-to-nature escape that sits on 12,000 acres and features a wellness spa, observatory, and an outdoor activity center. The golf is special but just part of a mix that includes hiking, horseback riding, ATV tours, archery, fly fishing, and more.” — Links Magazine, March 2023